Note From the EditorSnapchat, the popular photo sharing site that’s yet to deliver any real return on investment to any of its advertisers, has a new idea about how to make money: Now you can book something based on your location and what you’ve shared. Travel brands should pay attention, not because Snapchat will eat their lunch, but because they will point them to what consumers want to do right now. Consider them the bloated IPO lab rats of consumer behavior.
If you want more information to act on, look at our story about Delta Air Line’s most recent earnings. The airline illustrates why it’s cheapest fares aren’t really fares it wants to sell. That’s good, too, because passengers really regret buying them. We hope that we are approaching the point where “Cheap” is not automatically “good.” — Jason Clampet – Editor-in-Chief |