Read These First
There were no blockbuster stories this week, just one small sign after another how fast the industry is changing. Lola, a mobile-only app that combines AI and travel agents, debuted in the Apple App Store. Also, Morgans found a buyer that hopes to solve challenges for both companies and our Trends Reports turned a new corner this week with our look at TripAdvisor's competitive landscape.
Skift Take: Lola wants to use mobile messaging, and an artificial intelligence system that learns traveler preferences, to reinvent how consumers book travel using a travel agent. Everyone else wants to cut travel agents out. Lola wants to deal them in.
Skift Take: Travel can be confusing, and so-called experts don't help matters when they perpetuate wrongheaded information. We devote this episode to replacing myths with facts.
Skift Take: TripAdvisor has managed to insert itself into just about every segment of travel. Like an octopus, its tentacles reach wide from accommodations to restaurant reviews. Read this deep dive to understand the company and its importance to the travel ecosystem.
The Last 24 Hours
Every week we sit down with leaders from across the travel industry. This week, we had the pleasure of sharing insights from leaders at Wyndham, Las Vegas tourism, Tauck, and HRS.
Airbnb's interest in the blockchain got us thinking about how other travel brands are reacting to this technology — and we weren't disappointed. We also looked at Facebook's new travel ads and more.
Loyalty and direct booking are still the stories of the season.
Skift Take: As much as hotel companies continue to invest in mobile, digital solutions for their guests, they shouldn't overlook the simplicity of simply handing guests a printed map or a brochure, suggests a new study.
From high-spending on advertising to insight into travel planning, our charts stories this week are packed with intelligence.
Skift Take: Now that the major U.S. airlines are profitable again, more travelers are reporting higher satisfaction with their flights.