As the industry faces challenges, dynamic operators have embraced new hospitality models to capture market share and engage the experience-driven consumer of tomorrow.

London-based Millennium Hotels & Resorts has a new loyalty program. Called My Millennium, the new program takes a simplified approach to loyalty by offering only a single tier of membership and a limited spectrum of perks and partnerships.

Despite repeated claims from all sides that China Southern has no interest in joining the Oneworld alliance, American Airlines and Asia's largest carrier are moving forward with a frequent flyer partnership. The new arrangement announced Wednesday will allow American's AAdvantage and China Southern's Sky Pearl Club members the ability to earn and redeem miles on each other's flights.

Marriott International is already considered, by and large, to be the world's largest hotel company, with more than 6,900 hotels worldwide spread out over 30 brands, but the 90-year-old company isn't done growing.

Cathay Pacific is mining the data of its business class customers so they'll keep spending with the airline.

Skift moderators are known for asking tough questions on stage that go way beyond the obvious and push the boundaries of strategy and creative imagination. Now you can view all the topics we'll cover in Singapore and register to participate!

Marriott International isn't content to "stand still." That was the overarching theme of Marriott President and CEO Arne Sorenson's opening presentation at the company's biannual investor day in New York.

British Airways unveiled the business class seat it's counting on to fend off Virgin Atlantic and other rivals in markets including London-New York, the world's most lucrative route for corporate travel.

Seatback entertainment is expensive, it's heavy, and, when it doesn't work, it's been known to drive passengers and crew members nuts. But, for JetBlue, at the very least, it's here to stay.

Tim Hortons kicked off its Tims Rewards program Wednesday, adding one more coffee loyalty program to several others already offered.

Starting on April 16, the Starbucks Rewards loyalty program is getting a makeover, allowing members to earn Stars — aka rewards points — sooner, and use those points to buy more items than before.