December 10, 2018 View in browser

Frequent flyers on American, British, and a dozen other airlines have a new partner to look forward to. Last week, Morocco's flag carrier Royal Air Maroc announced its intent to join the Oneworld alliance, a group of 13 airlines around the planet that shares benefits such as codeshare flights and frequent flyer perks.

This will be Oneworld's first major partner with a base on the continent, and by connecting through Casablanca, the airline's hub, alliance members will soon be able to book codeshare flights from their home countries into deep corners of Africa. Additionally, frequent flyers will be able to earn points on Royal Air Maroc-operated flights and redeem them for free travel through the region.

Oneworld's expansion into Africa comes in parallel to other alliance growth currently working its way through both the United States and the Far East. According to Skift's Brian Sumers, Alaska Airlines is considering joining the network on a low-level partner basis while China Southern, a current SkyTeam member, may be working its way out of that alliance. Perhaps soon, Oneworld will be able to compete with the Star Alliance and its 27 members on an international level.

View All Skift Forums
Register Now For Skift Global Forum Register Now For Skift Restaurants Forum Register Now For Skift Forum Europe
RSVP Now for Skift Megatrends Launch Events Around the World

Our annual Megatrends Magazine is released each January through a series of intimate and highly engaging events. This year we're visiting multiple locations in the U.S., Europe, and Asia. RSVP today to claim your spot!

View All Locations
SKIFT STORIES AND MORE EXPERT INSIGHT
Luxury Hotelier Jumeirah to Launch Neighborhood-Friendly Brand in 2019

Dubai-based luxury hotelier Jumeirah Group is launching a new brand less than a year after it introduced a more affordable and value-driven lifestyle brand called Zabeel House by Jumeirah.


Royal Air Maroc Joins Oneworld Alliance to Bolster Africa Reach

For the first time in four years, a new member is joining the Oneworld airline alliance. Royal Air Maroc, the flag carrier of Morocco, shared plans on Wednesday afternoon to join the alliance led by American Airlines and British Airways. Royal Air Maroc will be the 14th carrier to join the growing network of airlines that also includes key operators like Cathay Pacific, Finnair, and Qantas.


Marriott Breach Shows Importance of Digital Security

The reveal last month of a long-lasting security breach inside Marriott's Starwood Hotels & Resorts should act as a reminder of what is important in the post-GDPR world we all live in.


Michelin Guide Owner Buys Tablet Hotels to Build a Travel Business

Michelin, the France-based tire company that publishes Michelin guides for restaurants and tours, quietly acquired the booking site Tablet Hotels in October.


Hawaiian Airlines Issues Warning About Fourth Quarter Revenue

Hawaiian Airlines said Wednesday it will miss its fourth quarter revenue targets by a considerable margin, blaming lower-than-expected fares and demand in key markets, but its problems appear isolated and likely don't affect the broader U.S. airline industry.


Virgin Atlantic Looked at Launching a Low-Cost Airline

Virgin Atlantic looked seriously at establishing its own low-cost carrier before scrapping the plan amid concern that the move might dilute its brand.


American CEO Doug Parker Loses a Bet on the Company’s Stock Price

American Airlines CEO Doug Parker is ready to pay off a bet he made with an analyst after the carrier's share price fell well short of hitting $60 by Nov. 25.


Lyft’s Long-Awaited IPO Is Coming Soon

In the race among ridehailing companies to go public, Lyft has pulled out ahead of rival Uber, and confidentially filed for an initial public offering.


Marriott CFO Refuses to Detail Potential Financial Impact of Hack

It's too soon for Marriott to estimate the cost of the massive cyber breach, and other companies that have suffered big attacks are imperfect proxies, said Chief Financial Officer Leeny Oberg at an investor conference.

Skift Business of Loyalty Editor Grant Martin [gm@skift.com] curates the Skift Business of Loyalty newsletter. Skift emails the newsletter every Monday.

Share on Twitter Share on Facebook Share on Linked In Send via Email

For Gmail users: If you are using the tabbed inbox, Skift emails may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab.

You received this email because you are subscribed to Business of Loyalty Newsletter from Skift.

If you'd like to unsubscribe from this email, click here

If you'd like to receive fewer emails, click here

If someone shared this email with you and you would like to subscribe, visit our newsletters page on Skift