We're within the two-month countdown to Skift Forum Europe in London on April 30! Today you can view the complete program with all session topics for Skift Forum Europe: Defining the Future of Responsible Travel.

Public car rental giants have spent the last couple years trying to get their houses in order. No small task, but it appears they have mostly done so.

Those sitting on Star Alliance miles, even if it ain't millions, should be glad to know that one day they might be able to redeem them for an Airbnb stay, tour, or dining experience. But don't wait to burn, as this could take a while, if at all.

Being a member in loyalty programs today is about as engaging as a trip to the auto mechanic. For most, complex rules and constraints take much of the utility out of the programs while other, more motivated travelers simply find them uninspiring. To survive, tomorrow's loyalty programs will need much more than blockchain — they'll need true disruption.

American Airlines, lacking the global footprint of its top two U.S. competitors, may expand to India and Africa once a second batch of Boeing 787 orders starts arriving next year, an executive told Skift in an interview in Dallas.

Hilton Worldwide has a new meetings-centric brand on the way that incorporates many emerging trends to hit the events space in recent years.

Since the Japanese government reopened to U.S. airlines in 2010, Haneda has had the trappings of a profit-maker. It's located in a vibrant market, with massive premium demand, and it's closer to downtown than the region's other global hub, Tokyo Narita.

If you happened to be one of the millions of people who tuned in to the Academy Awards, chances are you likely saw Marriott International's newest global campaign commercial.

Southwest Airlines says it has gained government approval to begin flights between California and Hawaii, capping a long effort that was delayed by the government shutdown.

Kenya may consider taking full ownership of its national carrier to effectively ward off competition from other state-owned airlines on the continent and from the Gulf, according to Transport Principal Secretary Esther Koimett.

Boeing Co. ended a two-year sales drought for its 777X aircraft, as the owner of British Airways struck a deal for as many as 42 of the planes to replace an aging fleet of 747 jumbo jets.

Air Canada announced on Thursday a new 10-year partnership with American Express. During its annual Investor Day presentation, Air Canada said this will lead to the release of "a suite of new consumer and business cards in 2020" simultaneous with the launch of Air Canada's new in-house loyalty program.