It can't happen soon enough.

Marriott CEO Arne Sorenson knows that not everyone is thrilled with the merged Marriott-Starwood loyalty program. But at Skift Global Forum, he made the case for why they should be — and said he hopes they'll come around.

Cruising has embraced diversity in leadership and diversity in experiences for consumers in recent years. This bodes well for the industry as it continues a concerted effort to get more people to try cruising.

Rather than push Expedia Group to expand horizontally, CEO Mark Okerstrom has been focused in the past year on improving the company's execution in several key markets with its existing brands and loyal customers. The effort to consolidate gains makes intuitive sense.

As a large independent hotel company with a distinctive luxury brand, Four Seasons is always going to be a takeover target but it sounds like it is more likely to be a buyer rather than a seller.

Uber needs to fix its culture and hit another moonshot beyond ridesharing. Nobody is quite sure where it will come from, but the result of investments in flying cars, autonomous cars, and a logistics network for businesses will be clear soon.

Is there a brand out there with more cachet in the luxury world than Hermès? There's a reason for it. The company manages expansion and inventory in a prudent way.

It just got 25 percent more expensive to earn top-tier elite status on United Airlines.

Business travelers from the U.S. are more likely to disregard travel policy and do whatever they want. UK travelers, though, are actually more adventurous when it comes to choosing where they want to stay on any particular trip.

A CEO leaving after such a short period suggests that all is not well at the hotel company.

Why do airlines want to be retailers? What's their transformation journey? 300 professionals will try to answer those questions at the first IATA Airline Industry Retailing Symposium! Learn more.

Hotel industry to consumers: You should still stop clicking around, (obviously!), but you should also expect a lot more from us when you (1) book direct with us, (2) join our loyalty programs, and (3) stay in our hotels.

Hyatt and other hotels are increasingly in the business of opening their doors to all who need a place to sleep, as long as they pack a peaceful and inclusive attitude with them.

Luxury travel advisors can thrive with the help of tech, rather than fear it, according to Matthew Upchurch, CEO of Virtuoso, and Jack Ezon, founder of Embark. Their claim makes intuitive sense.