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June 4, 2016

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Start Here

This week we unveiled a months-in-the-making feature about the early years of online travel. In over two dozen interviews with founders, CEOs, and insiders we tell the untold story of the innovation, competition, and machinations that brought about a revolution in online booking. 

Read how Expedia's first CEO told Microsoft founder Bill Gates he had a bad idea. Learn why the airlines never wanted to launch Orbitz. Discover why American Airlines' CEO wanted Priceline's founder to get hit by a truck. Understand why Barry Diller made all the right moves. 

We'll continue rolling out stories next week, so get caught up this weekend.

Launching Skift’s Biggest Project Yet: The Definitive Oral History of Online Travel

Launching Skift’s Biggest Project Yet: The Definitive Oral History of Online Travel

Skift Take: Two decades after the birth of online travel, more than two dozen founders and key players exclusively tell Skift how it all happened. This is a story of a history that changed the future of travel forever. Dig in, this will take a while.

Oral History of Online Travel: Booking.com Succeeds Despite Doing It ‘Wrong’

Oral History of Online Travel: Booking.com Succeeds Despite Doing It ‘Wrong’

Skift Take: Two decades after the birth of online travel, more than two dozen founders and key players exclusively tell Skift how it all happened. This is a story of a history that changed the future of travel forever. Dig in, this will take a while.

The Never-Before-Disclosed Details About the Birth of Online Travel

The Never-Before-Disclosed Details About the Birth of Online Travel

Skift Take: Booking.com rode the agency model, which is attractive for its lack of complexity in forging online travel agency-hotel relationships and consumer-friendliness, into the growth engine of a $68 billion business. Its executives did so by ignoring the trendiness of the crowds and sticking to their own beliefs and vision.

Skift Podcast: The Invention of Online Travel and How it Changed the Future of Travel Forever

Skift Podcast: The Invention of Online Travel and How it Changed the Future of Travel Forever

Skift Take: We're not giving away all the good stuff. You still need to read the entire thing.

Latest News

Priceline Group has maintained a commanding position in the industry over the last few years, but recent months have seen leadership changes that most companies would rather avoid. Yesterday evening the Group announced the departure of Priceline.com's CEO and the ascendency of a company veteran to an interim role.

Priceline.com CEO Departs Part Way Through Turnaround Plan

Priceline.com CEO Departs Part Way Through Turnaround Plan

Skift Take: Brett Keller, Priceline.com's new interim CEO, knows his way around headquarters, having worked there for 17 years. He takes over at a critical time for the Priceline.com brand, although Booking.com is by far the Priceline Group's most important cog.

Guest Experience

It seems that every hotel brand wants to rethink its position in the market right now, and what they can do to reach their ideal guests. While not every plan will be successful, at least they're trying.

IHG Is Spending $200 Million to Reinvent Crowne Plaza in the Americas

Marriott Tries Storytelling to Sell Renaissance Hotels to Business Travelers

Oberoi and Lebua Hotels Think the Future of Luxury Hospitality Is Personal and Digital

Branded Experiences Are Everything for Today’s Hospitality Brands

Insider Newsletters

If you work in meetings and conventions, corporate travel, or want to understand business travelers, you need to subscribe to these newsletters.

Embracing Artificial Intelligence — Skift Corporate Travel Innovation Report

Creativity Is King at Today’s Buzziest Conferences — Meetings Innovation Report

Basic Economy Fares Loom on American and United — Skift Business Traveler

Digital Innovation

Delta wrapped up the week with an announcement that its in-flight entertainment will soon be free. That's good news for passengers wanting to tear through a few movies, but bad news for getting work done on your next flight.

5 New Travel Startups Helping Hotel Guests Get the Best Rates

Convergence of Fashion and Travel Leads to Rise of Micro-Influencers on Instagram

5 Travel Apps That Set the New Mobile Standard for the Industry

Delta’s In-Flight Entertainment Will Soon Be Free for All Passengers

Don't Miss These Stories

Concur Hopes Its Taxi Ads Will Attract Business Travelers and Their CFOs

The Meetings Industry Is Launching a New Advocacy Campaign, But Will it Work?

Why Smart Cities Want Their Own High Line: 5 Takeaways from the Skift Podcast

Cruising’s Top Execs on Moving Beyond the Megaships

Tour Operator Booking Patterns Are Going Through a ‘Seismic Shift’ in 2016

What London and San Francisco Know About Business and Innovation That Other Cities Don’t

Learn More About Skift Products

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