Vrbo is benefiting from a ton of direct traffic because vacation rentals are having a moment, and competitors' paid marketing through Google fell off a cliff. The brand will likely get some sustainable benefit from the lift, but the dynamic can change in a heartbeat.

The Covid-19 pandemic has shown that travel brands need to rethink consumer trust and loyalty to adapt to the new normal and truly deliver the personalized experiences that today's customers expect. The stakes are higher than ever.

The so-called 1031 exchanges are tax deferrals on profitable real estate that, at face value, seem like a no-brainer to repeal and generate revenue. But the coronavirus pandemic's negative impact on hotel building values should cause Washington to reconsider eliminating the provision.

Living with haphazard spikes in travel bookings is the new abnormal. Few brands are ready. But those that are prepped will take market share.

This September, Skift Global Forum 2020 will present the frank, transparent ideas the industry needs as it faces its greatest crisis. As an online global conference, Skift editors will lead in-depth conversations with leaders as they work to rebuild the industry.

Airbus's first-half 2019 results read almost like fantasy fiction now, after looking at the airframer's first-half 2020 results. Then, Airbus was flying high on the strength of its A320 family, the uptake of the A220, and the growing popularity of the A350. And the Boeing 737 MAX grounding was beginning to have a positive effect …

Jakarta-based agency Traveloka, South Korea-based agency MyRealTrip, and Colombia-based agency Awake Travel are among the travel startups that together announced more than $297 million in funding this week.

Join Brett "The Cranky Flier" Snyder and Airline Weekly Editor Madhu Unnikrishnan for a look back on the second quarter and what those grim financial results may augur for the fall. Join us for a livestream at 12 p.m. EDT, on Monday, August 3.

Wyndham Destinations' ongoing urban push, including a new resort slated for Atlanta, is out to prove this travel sector isn't like your grandparents' old timeshare in the Bahamas.

We have always assumed constant movement is better. I am questioning that now, in an extended lockdown world …

We may have asked our reporters and editors to do the impossible task for this year's Skift anniversary. Tell us what travel will look like when we celebrate our 9th year in 2021. What you will read, of course, is the most accurate snapshot yet of where we could be next year.