Note From the Editor
The travel industry never ceases to amaze. A few weeks ago, the Priceline Group, which grew to its current size based on running ads on Google, revealed it is rethinking the balance between digital marketing and its TV campaigns. And now, Expedia, which has spent the past two decades adding countries to its global footprint, proclaimed it is nearly done tacking on new countries to its operations, but will instead focus on digging in deeper in geographies where it already has feet on the ground. Go figure.
Another thing to try to figure out is what Rosewood Hotel Group aims to accomplish by becoming the latest chain to add a lifestyle brand to its portfolio. This trend is permeating hospitality. At least Priceline and Expedia are setting their companies on distinct paths.