Note From the EditorOne of the themes ubiquitous in conversations all over Skift Global Forum last week was the importance of experiential travel to consumers and travel brands alike. A new survey from the Skift Research team sheds more light on the subject, showing that 65 percent of respondents said they valued experiencing something new on a trip over plain old relaxing or recharging. And nearly 7 in 10 said they would prefer to spend more money on better activities than a fancier hotel room.
Imagine the kind of experiences travelers could have if language barriers were knocked down. Wednesday, Google announced new consumer technology that could make travel more accessible than ever: Google Pixel Buds, wireless headphones with real-time translation capability. Now how do you say "game changer" in 40 languages? — Hannah Sampson, News Editor |