June 28, 2017 View in browser
Atout France, the country's national tourism development agency, launched a five-month influencer campaign in the spring, leading up to the IMEX Frankfurt meetings industry trade show last month.

The agency contracted London-based Irina Trofimovskaya, founder of The MICE Blog, to drive higher online and offline engagement around the #BizInFrance hashtag on Twitter and LinkedIn.

This is new for a destination to use influencers to engage meeting planners, at least at this scale. Atout France reported both a rise in social media interactions before IMEX, and a jump in meeting planners visiting all of the French partners during the show.

Jerome Poulalier, manager of Atout France’s meetings department in Frankfurt, said, “Our other goals included increasing awareness of French destinations beyond the most popular cities, extending the engagement lifecycle beyond the IMEX Frankfurt event, and creating more sharable, visual content.”
New Report: Meeting Planners Guide to Best Keynote Speakers 2017
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Destination disruptors
France Tests Social Media Influencer Strategy to Engage Meetings Industry
Lots of destinations work with influencers to drive leisure traffic, but France’s national tourism board is among the first to contract a meetings and events specialist to engage conference planners. This should inspire other countries and cities to try the same because it positions them as digital innovators to younger audiences.

Announcing the Cities Summit at SXSW 2018
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U.S. Conference of Mayors Launches New Mayors Agenda for the Future Strategy
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Next Generation Meetings UX
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The Experience Movement: How Millennials Are Bridging Cultural & Political Divides Offline
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Event Manager Blog Publishes New Event Sponsorship Report
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What Science Can Teach Us About Capturing an Audience's Attention
According to new research, event speakers should lead with stories and back them up with data, versus the other way around. Neuro-economist Paul Zan says, "Character-driven stories with emotional content result in a better understanding of the key points a speaker wishes to make and enable better recall of these points weeks later."

Top Trends of London Tech Week 2017
Some of the big themes coming out of London Tech Week this month include: Brexit isn't dampening the flood of tech talent into London; new life-like robots show increasing sophistication in artificial intelligence; tech companies are getting creative to attract young tech workers; and the growing conversation around 5G is making people imagine how we'll actually use our devices in 2020.

In the AI Age, Being Smart Will Mean Something Completely Different
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