November 22, 2017 View in browser
Often, we think of event safety and security as something that only exists in the physical world. As an increasing number of hacks and data breaches happen around the world, meetings and events stakeholders need to do more.

Meetings planners, event venues, and even attendees should take proactive steps to counter potential threats. We talked to a few cybersecurity experts on the commonsense solutions to these threats, and they all agree that it's just a matter of time until a serious breach hits the sector.

Honestly, how many times have you left your laptop sitting out while running to grab a coffee or take a call during a conference or meeting? I know I have. Time to turn my VPN back on.
Video: Tucson's Sublime Desert Vibe Helps Meeting Planners Focus on the Big Picture [SPONSORED]
Sponsored by Visit Tucson
In today's era of constant change, a lot of business travelers and conference delegates are overwhelmed with content and disruption, at home and on the road. After only a few hours in Tucson, you start to focus more clearly on things amid the Sonoran's subtle energy.
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The Meetings Industry Is Not Worried Enough About Cybersecurity
Cybersecurity is not a priority for most meeting planners, but it should be. Both attendees and event professionals can take simple steps to protect themselves and their organizations.
Meeting and Event Planners: Skift Needs Your Help
As attendee expectations around meetings and events evolve, Skift wants to better understand how meeting planners are changing their business practices to meet these new challenges. Let us know in our new survey and you'll have the chance to enter to win free cupcakes!
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AccorHotels Has a Community Hub Strategy With Local Services App
This is a sign of a much bigger shift in the entire travel industry where travel brands no longer want to just be "travel" brands. Hotels don't want to just be hotels. Instead, they want to be platforms for offering you experiences whenever and wherever you may be.

Hilton's Trying Something Different With Conference Gifts
Providing a choice of different gifts through a high-touch experience seems like an elegant way to engage attendees instead giving them all the same boring things they'll never use.
Events Are Turning to Influencer Marketing
It can be hard to attract guests. Organizations are turning to social media influencers to market an event before, during, and after it takes place. Does this strategy really work, though?

Inside the Web Summit 2017
Forward-thinking events are finding ways to combine insights into the future of technology with the trends that affect their attendees today.
This App Showed Dreamforce Where to Party
This is cool. Dreamforce used a separate app to help attendees find after-hours events that actually appeal to them.
The Skift Meetings Innovation Report is curated by Skift Business Travel Editor Andrew Sheivachman []. The newsletter is emailed every Wednesday.
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