South by Southwest kicked off this week in Austin, and it's sure to be pandemonium as always. We'll see what new controversies emerge by the time next week's newsletter drops. Maybe I should have attended this year.
Anyway, this week I wrote about a pair of reports examining two areas of event technology undergoing immense change: marketing and distribution. Check out the stories below.
Technology has enabled meeting and event planners to do old things in new ways, but it adds a layer of complexity on top of everything. Online booking and automated marketing are the future, but they're just starting to get smarter.
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