In a messed-up world that's likely in the midst of a devastating environmental breakdown, sustainability has become a must-have element for meetings and events this year. It doesn't feel good to help destroy the world while attending your annual sales conference.
Skift contributor Allan Leibowitz writes this week on how organizations around the world are embracing more sustainable standards. It can be reducing waste, offsetting carbon from flights, or simply offering green dining options. In addition to being extremely good for the environment, it also provides a differentiator and positive brand halo for your event.
This week's newsletter is heavy on hospitality, as well, with some deep thoughts from luminaries speaking at last week's Skift Global Forum in New York City. On the sustainability front, we partnered with Refill not Landfill to reduce the use of plastic cups. Everyone got a sweet Skift water bottle, too.
You should also check out our latest magazine featuring a long-form essay by yours truly about how travel brands need to adapt at a time when every hotel and airline has turned to selling experiences instead of services.
This development has serious ramifications for the meetings and events sector, and in many ways positions the sector well with its deep experience and knowledge when it comes to providing memorable experiences to attendees.
If you have any feedback about the newsletter or news tips, feel free to reach out to me via email at as@skift.com or tweet me @sheivach.
