After speaking to about a dozen event tech executives in the last month, one clear thread has emerged: There is no single best approach to enhance events with digital tools.
The evolution of digital platforms has empowered organizers to interact with attendees before and after an event. Increased options, however, can also create uncertainty and additional challenges from a programming perspective.
Do you really want everyone staring at his or her phone throughout your event? Nope.
Check out my chat below with Etouches' executive Brian Friedman on bridging the digital gap.
We also have the latest on how conferences are cracking the luxury travel segment and the powerful growth of meetings and conventions as an economic driver.
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