Hilton Worldwide has a new meetings-centric brand on the way that incorporates many emerging trends to hit the events space in recent years.
Signia Hilton will incorporate flexible meeting spaces along with indoor/outdoor spaces, giving meeting planners more options when staging an event. Hilton is investing in groups, which account for 30 percent of its global business, so we will see if this upscale brand resonates with what planners are looking for.
They want to build a better Hilton hotel, basically. Check out the story below.
We've also got the latest research on wellness in events from the Incentive Research Foundation. Everyone seems to care about designing healthier events even if most planners say their events are only somewhat healthy.
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