Last week in Montreal, I had the pleasure of chatting with executives from AccorHotels and a variety of event professionals and hoteliers from around the world.
Accor's luxury executives said they have no plans to follow Marriott's lead on commission cuts. They're also uncertain whether creative hotel event spaces will catch on globally, even if the outcome of a meeting in one can be so much more memorable than a traditional boring conference room.Not every meeting is a festival
, it seems, particularly in the luxury space.
Check out my story below on the latest from Accor. We also have the news on shifts in digital advertising, the rise of eSports arenas, and how brands are playing around with augmented reality.
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. A few people sent me angry emails last week for calling virtual reality a gimmick, so feel free to keep them coming.