Providing a more personalized experience has been a goal for event planners for a while, and new technology tools are emerging that inform smart decisions about programming and marketing.
I spoke to the CEO of Attendify
about the ways that personalization can help event attendees have a better experience. It can also help organizations and planners have a better idea of what works and the value they are creating for sponsors and partners. Seems like a win-win for everyone, if done right.
We also have a look at how planners and travel managers are examining ways to work more closely together on corporate events. There are still roadblocks to better integration between the two, especially in big companies, but shared technology stacks have the potential to increase collaboration in the future.
Look below for more insights from across the industry.
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