Selling tickets to an event is a major challenge faced by event marketers, and it has become even more complicated in recent years as social networks have eaten up the time potential attendees would spend on more traditional channels.
This week I examined how the dominant social media platforms are allowing companies to sell tickets through their apps and the impact it could have on event sales efforts.
Augmented reality is also an issue here, because it is likely that the technology from one of these players becomes the go-to back-end service for apps and content. Imagine plugging the cool thing you created on Snapchat or Instagram into your event app, for instance. You can check out the story below.
We also have the latest on Marriott International's embrace of Amazon's Alexa and how Russia is struggling to turn the World Cup into a big win as a destination.
If you have any feedback about the newsletter or news tips, feel free to reach out to me via email at as@skift.com or tweet me @sheivach.
