September 20, 2017 View in browser
"Better late than never?" Never utter such blasphemy to a meeting or events planner. At a time when so many things can be ordered or delivered on demand, or at the very last minute, more and more planners are finding that this type of behavior is finding its way into how event attendees are thinking about meetings and events. Instead of signing up months in advance, some attendees are waiting until the very last milliseconds to register for an event. And while it's always great to have a healthy attendance record, the headaches caused by last-minute registrations can be pretty terrible for event organizers.

That's what writer Jaimie Seaton looked into for us this week, as well as the available solutions planners have to handle — and in some cases, prevent — those last-minute registrations. Read the full story here and read more timely stories below.
Skift Global Forum Is Almost Sold Out
We are just days away from travel's largest event of the year, and our CEO Rafat Ali wanted to make sure that all Skift supporters had the opportunity to attend. That's why he is extending a 15% OFF discount when you register with code: RAFAT at checkout.
Register Now
NEXT GENERATION MEETINGS UX
Meeting Planners Are Experimenting With New Tactics to Avoid Last-Minute Registrations
Event overload is causing attendees to register later than ever, and early-bird discounts are so yesterday. It's time for planners to get innovative.

What Makes a Great Chatbot? Laser Focus on Customers
Chatbots are all the rage right now but they’re virtually useless unless enterprises nail the customer experience. Here’s how to ensure your chatbot initiative pays off.

How to Create a Content Marketing Strategy for Virtual Reality
"Seventy-one percent of consumers think a brand that uses virtual reality is forward-thinking."

Tech That Will Interest Event Planners From the Apple Launch
"Apple is taking further steps in carving the future of technology with the launch of three new iPhones. From facial recognition to augmented reality, here are some of the key features and what they could mean for event professionals."
EVENTS THAT LEAD BY EXAMPLE
How Refinery29 Grew 29Rooms From a Staff Party Into a Profitable, Ticketed Event
Refinery sold over 60 percent of the 18,000 tickets in the first week and sold out the rest in less than a month. And while most attendees were local, the event drew people from 45 states and 13 countries.

How Does C2 Montreal Keep Reinventing Itself?
One way: C2 Montreal, one of the most transformative of business events, starts its planning every year with a blank canvas.
IN THE NEWS
Houston After Harvey
Visit Houston’s Mike Waterman on how the destination weathered Hurricane Harvey — and how it’s moving forward.

South Korea Is Having Trouble Selling Tickets for the Next Olympics in 2018
With five months to go before the Pyeongchang Winter Olympics open, the Games are barely an afterthought for most South Koreans. Local ticket sales are slow amid the biggest political scandal in years and a torrent of North Korean weapons tests.
SKIFT GLOBAL FORUM 2017
These Are the 550 Companies Attending Skift Global Forum 2017
If your company is not attending Skift Global Forum, it will be missing out on the largest gathering of travel executives, ever. Check out the list, and join us September 26–27 if you can.
The Skift Meetings Innovation Report is curated by Skift Hospitality Editor Deanna Ting [dt@skift.com] and SkiftX Editor Greg Oates [go@skift.com]. The newsletter is emailed every Wednesday.
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