Our editors believe the future of travel is now being tested in Asia. At Skift Forum Asia, we're increasing our focus on the region as pivotal to understanding the travel industry, the world's biggest business.

While journalists are never in favor of banning speech, we are all in when it comes to retiring clichés, shibboleths, and truthiness. See if any of the travel marketing "hidden gems" mentioned below make your list.

The name Leela is held in the same esteem as India's other legacy hotel brands such as Taj and Oberoi. Will it ever be the same again under Canada's Brookfield, an asset manager rather than a brand manager?

The success of Ennismore's Hoxton hotels brand is founded on the fact that you don't have to completely reinvent something to make it exciting or lasting. You just need to know what elements bring you — and your guests — joy (while also making a profit).

Adventure travel is a booming niche that many agencies would be wise to take on. Given the trends for retirees to live longer and healthier lives and for millennials to search for unique experiences, this segment of the travel market is just getting started.

Women tend to be the primary demographic in the well-being space, but companies see growth potential in the men's market too.