California generates a decent chunk of its tourism revenue from international visitors, and as outbound markets across the world continue to mature, new sources are coming to prominence.
The Middle East is a case in point, and outbound travelers from the likes of Saudi Arabia and the United Arab Emirates are frequently big spenders. That's why it makes sense for a destination marketing organization like Visit California to try and better understand the wishes and needs of tourists from those particular countries.
This week Skift contributor Laura Powell takes a closer look at the state's plans to further tap into what is already a lucrative market.
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