It's easy to forget that up until a couple of years ago, Accor wasn't really a big player in the world of luxury hospitality. One big acquisition changed all that.
This is a useful reminder that strategies aren't set in stone and worth thinking about when it comes to another mid-market hotel company: Best Western.
Following its purchase of WorldHotels, Best Western will go by a new corporate name, BWH Hotel Group, as it shifts its focus to new segments.
WorldHotels will continue to operate independently but will plug into Best Western's loyalty program and benefit from other economies of scale. Will it work? We'll have to wait and see.
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