Despite the multiple environmental issues affecting our planet, sustainable tourism isn't always a major decision-making factor for consumers.
For plenty of people, it's the last thing on their minds when booking their city break or two weeks in the sun, but plenty of destinations now think it's worth ramping up their green credentials in a bid to boost tourism.
Perhaps this has the most traction at the luxury end of the market. People spending thousands of dollars on a trip are going to be a lot more demanding, and for some, the environmental impact of a hotel, resort, or city will play a part.
The desire to be more responsible is only going to grow as conditions worsen with rising temperatures, water shortages, and plastic pollution featuring heavily in the media.
The fact is that tourism stakeholders need to do as much as they can, regardless of whether consumers care or not.
For feedback or news tips, reach out via email at pw@skift.com or tweet me @paddywhyte.
