Before online retail became such a big thing, duty-free retailers had it pretty easy. Customers, with plenty of time to kill, would wander around an airport looking to spend their money, thinking they were getting a good deal.
But with most people now comfortable shopping on the web, this isn't necessarily still true. Of course these stores still have a captive audience
, but consumers are a lot more clued in when it comes to pricing.
To get around this, airports have had to invest heavily in upgrading the shopping experience
and retailers too are changing the way they do business. This week, writer Laura Powell has been looking into the future of duty-free shopping to see what companies are doing to keep travelers spending.