There's a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user-generated content needs to be done correctly to be successful.

When you are promoting a destination that, for most of the world, seems to be in the middle of nowhere, you have to get creative in your marketing efforts. Recent prize-winning campaigns out of the Faroe Islands and Newfoundland and Labrador prove that when it comes to creativity, size doesn't matter.

It's likely that many hotels have owners with offensive ideas. But situations like this are so clear cut it's easy to get behind a boycott.

Developers in New York City are moving beyond the bland, boxy hotel with new properties. But even those that promise a reasonable price at the outset are seeing room rates leap, potentially alienating some key customers.

What's new at Skift Tech Forum this year? A variety of renowned executives from the world's most influential, travel-focused tech companies and major travel brands will take the stage to dive deep into today's most relevant topics.

Tech companies aren't the only ones that now offer employee wellness perks. More traditional industries are now getting in on the trend and are finding value in appealing to millennials' desire for work flexibility.

For decades, destination managers were able to ignore the negative effects of tourism. Now, the age of overtourism calls for a more robust approach to plan for the future.