Given the sheer number of deals AccorHotels has done over the past few years, some of its acquisitions almost seem to slip under the radar.
That's kind of what happened with the purchase of 21c Museum Hotels at the end of last month. OK, it only cost Accor $51 million for an 85 percent stake in the eight-hotel group, but it was still a very interesting play.
As Skift Senior Hospitality Editor Deanna Ting wrote in her piece, the "brand is best known for combining the experience of a contemporary art gallery or museum and bringing it into a hotel setting, often in destinations not necessarily known for their art scenes."
And 21c Museum Hotels isn't the only hospitality company promoting art in their properties, as our story this week shows.
But the question is: Can a small, idiosyncratic hotel company thrive within a hospitality giant like Accor?
For feedback or news tips, reach out via email at pw@skift.com or tweet me @paddywhyte.