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October 24, 2017 View in browser
The travel industry’s obsession with big-spending Chinese millennials continues unabated. We reviewed a new study on the habits of three main subsets of this target customer: adventurous influencers, the culturally curious, and followers of fashion. But are their desires really so different from non-Chinese millennial travelers? Are we hypnotized by this group's size as well as its newness to the middle class and disposable income?

Although there would be diverse habits among millennials, we’re willing to bet that travelers in their 30s and younger of any nationality would enjoy certain minor luxuries, like using their phones to unlock hotel rooms, set up a Do Not Disturb sign, request housekeeping, and otherwise personalize their experiences. Those perks should become standard at some point, regardless of whether the hotel room qualifies as traditional luxury or the more subtle, less-opulent lean luxury.
New Research Study: Eight Key Insights Into Today’s Luxury Travel Market [SPONSORED]
Sponsored by L.E.K. Consulting
According to a new 2017 study, the evolving luxury travel market offers opportunities to both traditional luxury players, as well as new players outside the space, to engage with a broader range of premium travelers.
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6 Looks at Luxury
Inside the Travel Habits of China’s High-Spending Millennials
Make no mistake: Chinese millennial travelers are among the richest groups in China, with the majority holding white-collar jobs. When this generation speaks, the luxury market should listen.

Luxury Getting Increasingly Democratized Through Social Channels
Consumers' perception on the accessibility of luxury brands is shifting through their daily, almost intimate interactions with both luxury products and the influencers who tout them on social media.

Smartphones Open Hotel Rooms at Luxury Properties But That Should Be Just the Beginning
Hotels have years to go before guests will routinely be unlocking guest room doors with their mobile apps. Even then, it could be just a gimmick unless hotels make it part of a broader guest-experience enhancement.

Baccarat Hotel Doubles as Showroom for the Brand’s Crystal Goods
It makes sense for the Baccarat hotel to sell the crystal that the company is famous for, but it's important that the sales pitch isn't intrusive. Sometimes guests just want to stay at a hotel without being pressured to spend more money.
IHG Is Planning to Create a New Luxury Brand
IHG has fewer brands in its portfolio compared to most of its competitors, so adding a couple more makes sense.

United Airlines Struggles to Keep Its Polaris Promises
Did United Airlines promote its new Polaris cabin faster than was prudent? The answer is probably yes. But remember, in 2016, United was losing high-value customers to competitors. It likely wanted to make a splash by highlighting its future plans.
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