We have a demographic-heavy focus today, with one story focused on that M-word demo and another on a demo that doesn't have quite so catchy a name but does have significant buying power. Whenever we talk demos, we try to stress that it's more about mindset than it is about actual age. Consumer behavior rarely has to show ID, and you're as likely to find a certain kind of Baby Boomer using WhatsApp with their friend as you are a millennial (there, we said it) wanting face-to-face service. Understanding when their needs both converge and diverge is key to any travel marketer who wants to stay relevant. — Jason Clampet, Editor-in-Chief |