You don't get much more old-world luxury than Monaco and Monte Carlo. So when they start talking about reaching a new generation of luxury consumers, it's worth a listen. And when they start talking about better understanding new source markets rather than relying on old habits, it's really worth a listen.
Today Skift chats with leaders at Monte-Carlo Société des Bains de Mer about how they see the Monte Carlo brand's appeal to the modern luxury consumer. We also talk to former Travel + Leisure Editor-in-Chief Nancy Novogrod about her new bespoke travel consultancy, look closer at Swire Group's highly personal approach to luxury, and (on the opposite end) get another update on Airbnb's high-end ambitions.