For the last couple of years hotel brands have put a lot of effort into improving their communal areas in a bid to make them more appealing to millennial-minded consumers.
But when everyone is going one way, it can make more sense to go the other. This is especially true for newcomers looking to make a dent in an already crowded market.
For its first hotel, French foodie brand Fauchon has decided to emphasize the in-room dining experience as a way to differentiate itself. It's a novel idea and it will be interesting to see if the company keeps it up as it expands across the globe.
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