March 5, 2019 View in browser

For the last couple of years hotel brands have put a lot of effort into improving their communal areas in a bid to make them more appealing to millennial-minded consumers.

But when everyone is going one way, it can make more sense to go the other. This is especially true for newcomers looking to make a dent in an already crowded market.

For its first hotel, French foodie brand Fauchon has decided to emphasize the in-room dining experience as a way to differentiate itself. It's a novel idea and it will be interesting to see if the company keeps it up as it expands across the globe.

For feedback or news tips, reach out via email at or tweet me @paddywhyte.

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Skift Europe Editor Patrick Whyte [] curates the New Luxury newsletter. Skift emails the newsletter every Tuesday.

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