February 26, 2019 View in browser

It's always interesting when a hospitality company moves out of its lane and tries something different.

At the start of March, India's Taj Hotels will begin taking bookings for its new brand, Amã Trails & Stays.

It's not the luxury chain's first foray into alternative accommodations, but it seems to be much more serious this time around with plans for 100 properties by the end of 2020. Taj won't be giving up on hotels, but these days all hospitality companies need to offer something different.

For feedback or news tips, reach out via email at pw@skift.com or tweet me @paddywhyte.

Skift Design Awards 2019
Skift Forum Asia Speakers Added to Lineup

You'll want to be sitting front and center when these high-level executives and industry trailblazers take the stage.

Register Now
6 LOOKS AT LUXURY
Taj Hotels to Enter Homesharing With New Amã Brand

On March 1, Taj Hotels will start taking bookings for its official foray into homesharing with its new brand, Amã, with nine bungalows. It's further proof of the Skift Megatrend that in hospitality, "everything is converging."


Accor Rebrands and Launches a New Loyalty Program

Accor's Sebastien Bazin seems to be less keen about acquisitions these days. Instead, he is looking at Accor internally and aims to fix the chain's rather dismal loyalty program. Sports, dining, and entertainment are key experiences that the new loyalty program will address.


How Luxury Hospitality Can Use Technology to Stay Human

Trends in travel are never mutually exclusive. We take a look at a new report out of Switzerland to examine how the biggest trends in hospitality overlap and how they impact the luxury sector.


Australian Travel Advisors Find That Luxury Clients Still Care About Price

Survey findings about a healthy luxury travel market in Australia demonstrate significant and lucrative opportunities for travel advisors who can meet clients' lofty expectations while still delivering value.


Wellness Represents Big Opportunity for Hyatt: Latest Skift Research

Arguably, no one else in the hospitality industry has made wellness as much of a priority and focus as Hyatt has. Our latest research suggests there's a lot of opportunity for the company to tap into this quickly growing segment to drive increased customer loyalty.


More U.S. Snowbirds Are Favoring Resorts Over Timeshares

Forget the timeshare condo. There's a new, cold-weather version of "summering" abroad, if you have the money: five-star resort properties that are close to the equator.

Skift Europe Editor Patrick Whyte [pw@skift.com] curates the New Luxury newsletter. Skift emails the newsletter every Tuesday.

Share on Twitter Share on Facebook Share on Linked In Send via Email

For Gmail users: If you are using the tabbed inbox, Skift emails may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab.

You received this email because you are subscribed to Skift New Luxury Newsletter from Skift.

If you'd like to unsubscribe from this email, click here

If you'd like to receive fewer emails, click here

If someone shared this email with you and you would like to subscribe, visit our newsletters page on Skift