February 26, 2019 View in browser

It's always interesting when a hospitality company moves out of its lane and tries something different.

At the start of March, India's Taj Hotels will begin taking bookings for its new brand, Amã Trails & Stays.

It's not the luxury chain's first foray into alternative accommodations, but it seems to be much more serious this time around with plans for 100 properties by the end of 2020. Taj won't be giving up on hotels, but these days all hospitality companies need to offer something different.

For feedback or news tips, reach out via email at pw@skift.com or tweet me @paddywhyte.

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Skift Europe Editor Patrick Whyte [pw@skift.com] curates the New Luxury newsletter. Skift emails the newsletter every Tuesday.

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