There's a significant degree of crossover between the wellness and luxury ends of the travel market. After all, many of those concerned with keeping their bodies and minds in great shape have real money to spend.
So it's no surprise to see high-end tour operators putting more of a wellness spin on their vacations. The question is: Can they get it right?
As Skift contributor Samantha Shankman puts it in her story: "Luxury tour operators need to become conscious of evolving demand before losing market share to the rapidly growing market of travel experiences designed by popular fitness and wellness brands."
For feedback or news tips, reach out via email at pw@skift.com or tweet me @paddywhyte.