Old-style luxury is all about ostentatious glamour, showing how wealthy you are by doing things that only rich people can afford.
But being so obvious is anathema to today's new luxury
consumers. They don't just want to look good, they want to feel good, as well, and increasingly that involves some form of escapism in the broadest sense.Livingston Manor Fly Fishing Club
encapsulates that trend. As one of its founders told our contributor Samantha Shankman, the real luxury for guests is "disconnecting from the hectic nature of modern life, and connecting with the group around you on a deeper level."
Stressed-out millennials are looking for ways to slow down, and smart brands are coming up with innovative ways to help them out.