We’re publishing a new Skift Trend Report in partnership with The Venetian: The Rise of Design Thinking in Meetings and Events, that takes a closer look at the convergence of modern event design and design thinking within the meetings and events industry.

When someone says “event design,” a lot of meeting planners still think about table centerpieces and drapery. But event design is actually about how we structure events at every step of the creative process, and how we produce them in order to achieve specific objectives.  It’s about developing an entire structure of experiences aligned around a common mission. In our latest report, we're taking a look how meeting planners can leverage the creative process more effectively.

In this report, you'll find:

•  A look at what design thinking is and how and why IDEO developed the concept
• Case studies from IBM, CES, Freeman, Meeting Professionals International, C2, and IMEX
• Interviews with executives at The Venetian and The Palazzo Las Vegas and Freeman
• A look at how meeting planners can use design thinking to capture the attention of Gen Z

This content was created collaboratively with our sponsor:

   

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