March 19, 2018 View in browser

Editor's Note

Talent is a difference-maker in any business. So today Skift is happy to announce that we have hired two very talented and experienced executives. Tom Lowry, most recently a senior editor at CNBC Digital, becomes Managing Editor of Skift. And, Haixia Wang, most recently research director, marketing data analysis at Gartner, is settling in as Skift Senior Director of Research. Both of them are part of our secret sauce to take Skift to the next level.

Speaking of next levels, expedition cruises are experiencing unprecedented growth as luxury travelers have money to burn on elusive, one-of-a-kind experiences, as News Editor Hannah Sampson reports. Bucket-list destinations such as the Galapagos and Antartica are on the agenda.
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Skift Adds Senior Editorial and Research Leadership to Team
Skift has brought on two new team leaders to build the next phase of growth of our Editorial and Research teams.

Don't Miss the Latest Updates on Skift Global Forum NYC
Skift is headed back to Jazz at Lincoln Center for the fifth Skift Global Forum. Join us in NYC in the heart of Columbus Circle on September 27-28, 2018 for an unbeatable two-day conference. Early Bird tickets are selling out fast — only 27 are left — and you could be getting $900 OFF!

Expedition Cruise CEOs Expect Prices to Fall as Sector Booms
Expedition cruising doesn't get as much attention as mass-market operators that boast of multiple restaurants and flashy water slides. But the sector is growing, and that presents opportunities as well as challenges in catering to travelers who are seeking once-in-a-lifetime experiences.

Los Angeles Tourism Sees Travel as a Buffer Against Climate Change
The travel industry feels tourism can help rather than harm the environment. Los Angeles is a destination that's seriously thinking about its role at a time when climate change has already made itself felt in the region.

The Era of Personalization in Event Tech Is Finally Here
Tools are finally emerging that empower event professionals with the insights they need to better understand how attendees operate at events and the value created for sponsors. It's about time, and these tools will only become more useful over time as event planners learn more about what makes their gatherings successful.
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JetBlue’s Popular Mint Business Class Disrupted All of Its Rivals
JetBlue's not the most profitable U.S. airline. It's not the most on-time. It doesn't have nearly the selection of destinations as its larger competitors. But the airline has succeeded in disrupting the industry with its innovative business class product.

Trivago Wants to Do More Google Advertising Now That a Ban Is Lifted
Trivago views Google Hotels as a separate channel from Google AdWords, and it is testing participation now that sites such as its own are no longer banned. Then comes the question of how profitable using Google Hotels would be, and whether Trivago wants to spend a lot of money in a competitive product.

Booking Is on the Road to Becoming a Full-Service Online Travel Agency keeps hinting that it intends to become a full-service travel agency. But these products are often less profitable than hotels. So it risks a bumpy ride. No wonder it is considering revamping its rewards program and building a chatbot to help with merchandising.
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