Today's collection of stories are about how travel providers can speak to the unique needs of luxury travelers. In California, tourism leaders are learning how to market destinations up and down the state to luxury travelers coming from Canada and the UK. And while flashy retail may interest the latter, the former take a different approach.
We get an early look at MMGY's annual report on the state of U.S. travelers and talk to them about the differences between affluent Americans and luxury travelers. Our other stories address challenges at hotels: How do hotels create a more holistic experience for guests? What does loyalty mean to high-end guests now? And what do you get the guests who want everything?
A final note: You may have noticed our new look this morning. Read more about it here