Skift turned six today, and it's been quite a ride — so far. And, we ain't done yet. Over the past half-dozen years, we've written countless stories on why travel startups fail. Today, we turn the proverbial tables and offer you a digital book, two years in the making, that traces the history of six iconic brands and delves into the reasons that enabled them to survive and flourish.
The book, "For the Long Haul: Lessons on Business Longevity," takes a look at JR East, the Oberoi Group, Southwest Airlines, Expedia Group, Autogrill, and South by Southwest. It is very fitting to publish it on our b-day because it is signature Skift — enterprise journalism that you won't find anywhere else.
