July 2, 2019 View in browser

During a time when U.S. inbound travel is already losing its international market share, Brand USA, the country's public-private tourism marketing arm, is facing an uncertain future. Although bipartisan efforts are under way in Congress to reauthorize funding for Brand USA, the Trump administration has proposed eliminating its budget.

Saving Brand USA is a top priority for the U.S. Travel Association and the Visit U.S. Coalition. Citing data about its effectiveness, they argue that the marketing body, created in 2009, is needed now more than ever, given the administration's anti-immigration rhetoric and stricter visa policies. Exacerbating the situation is the fact that state marketing budgets are also in peril.

In general the U.S. has lagged behind other nations in marketing tourism to international visitors on the federal level. Another story below looks at efforts by Tourism Australia, which has been actively promoting inbound travel for decades, to strengthen interest in its aboriginal sites and culture.

Other countries have long figured out that it pays to roll out the welcome mat to global visitors. The United States needs to do the same.

For more coverage of pertinent issues, click here.

Any suggestions for the coverage you would like to see are welcome. Feel free to contact me at mbl@skift.com.

Skift Design Awards 2019
Looking Ahead to Skift Global Forum 2019

We're home from San Francisco after a successful Skift Tech Forum, but that doesn't mean we're slowing down. Now the countdown begins to our biggest annual event, Skift Global Forum on September 18–19! Join us in the heart of New York City with talks from CEOs, CTOs, and CDOs defining the future of travel.

Register Now
Featured Stories
Travel Advisors Promote Aboriginal Tourism in Australia

For travel advisors looking for alternatives to overcrowded traditional destinations, Australia's unique aboriginal experiences could fit right in. The country's indigenous culture is now being strongly promoted through the efforts of Tourism Australia, state tourism promoters, and savvy local operators.

Read More

Brand USA Fights for Its Future as U.S. Inbound Travel Weakens Under Trump

Brand USA is confident about securing future funding due to bipartisan support for the program. The reality, however, is that the program faces an administration not focused on welcoming visitors.

Read More

The Most Amazing Airline Failures of the Past 15 Years

The airline industry is a tough business. Dozens of carriers have gone belly-up since Skift Airline Weekly began publishing in 2004. We picked 10 of the most interesting bankruptcy and grounding stories in the last 15 years.

Read More
TWA Hotel Looks to Stabilize After Rocky Takeoff

The mixed reviews of the TWA hotel on social media are not uncommon for a property that — let's face it — opened too early. What will keep customers coming, however, is the chance to experience a nostalgic hotel design that will hit home with travelers.

Read More

Marriott Exec: We Want to Be Involved in Travel Beyond 4 Walls of a Hotel

Marriott's strategy for becoming part of a customer's entire travel journey, from booking to checkout, is tied heavily to its Bonvoy loyalty program. The more kinds of products the company offers, the more likely it will get what it wants.

Read More

Taco Bell Is Pretty Serious That Its Pop-Up Hotel Won't Be Its Last

Every non-hotel brand thinks it is a hospitality company. However, as popular and successful a run as Taco Bell has enjoyed in recent years, it does not have the level of expertise to run a hotel over the long haul on its own.

Read More
Carnival's Expanding Data-Fueled Ocean Medallion to More Ships

Carnival has been talking about the Ocean Medallion for a while now. Expect the technology to be deployed on more ships soon, with new improvements to guest experience in the process.

Read More
UK's Tourism Sector Gets Government Backing as Brexit Looms

The UK government's announcement is a big win for the travel industry — especially at a time when the ever-present uncertainty of Brexit is top of the industry's mind.

Read More

Airbnb's Around-the-World Trip Promotion Gets Off to a Rocky Start

This promotional tour from Airbnb to tout Airbnb Adventures clearly backfired because of traveler outrage and difficulties in booking and paying for the one-time trip. It's not an opportune start for Airbnb's tour initiative, which may be a tad more complex than Airbnb anticipates.

Read More

China's Tencent Partners With Helsinki to Help Chinese Travelers Live Like Locals

Chinese travelers are the world's largest outbound travel market. With the launch of Helsinki's WeChat collaboration, it seems the days of asking them to pay cash in a destination are numbered.

Read More

Skift Travel Advisor Editor Maria Lenhart [mbl@skift.com] curates the Skift Travel Advisor Innovation Report. Skift emails the newsletter every Tuesday. Have a story idea? Or a juicy news tip? Want to share a memo? Send her an email.

Share on Twitter Share on Facebook Share on Linked In Send via Email

For Gmail users: If you are using the tabbed inbox, Skift emails may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab.

You received this email because you are subscribed to Travel Advisor Innovation Report from Skift.

If you'd like to unsubscribe from this email, click here

If you'd like to receive fewer emails, click here

If someone shared this email with you and you would like to subscribe, visit our newsletters page on Skift