Finding ways to serve the particular needs of your own peer group can be a powerful strategy for travel advisors. Two enterprising, young, black South Africans did just that by turning their own love of traveling, particularly within their own fascinating country, into a business. Rarely encountering people like themselves on the road, they turned to social media to inspire other black South Africans to get out and explore. Out of this came Traveling Cheapskates.
A world away in San Diego, a travel advisor was finding that in her peer group, seniors were often canceling or not booking trips because they lacked someone to travel with. To remedy this, Pat Hager founded a site called Senior Travel Buddy designed to put solo travelers in touch with each other.
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