December 4, 2018 View in browser

Finding ways to serve the particular needs of your own peer group can be a powerful strategy for travel advisors. Two enterprising, young, black South Africans did just that by turning their own love of traveling, particularly within their own fascinating country, into a business. Rarely encountering people like themselves on the road, they turned to social media to inspire other black South Africans to get out and explore. Out of this came Traveling Cheapskates.

A world away in San Diego, a travel advisor was finding that in her peer group, seniors were often canceling or not booking trips because they lacked someone to travel with. To remedy this, Pat Hager founded a site called Senior Travel Buddy designed to put solo travelers in touch with each other.

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Young Black South African Agents Inspire Their Peers to Travel

Personal experience counts when it comes to encouraging young black South Africans to pack their suitcases and discover their own country, say the co-founders of Traveling Cheapskates. The co-founders feel like they intimately understand their customers.

Travel Specialist Develops a Buddy System for Seniors on Vacation

Senior travel is a lucrative and growing segment, but many seniors stay home because they don't want to go solo. A travel advisor's new matching site for seniors is a modest solution.

Cruise Trade Group Taps Political Insider as New CEO

The incoming Cruise Lines International Association CEO knows her way around Washington, D.C. and has a background in travel and tourism. That should be enough for a good start, but the cruise industry is complicated enough that she'll have plenty of work ahead.

Instagram Helps Shape New Honeymoon Experiences

Well-heeled newlyweds are hoofing to destinations far beyond the beach for their honeymoons these days. Influenced by Instagram and luxury travel advisors, couples with means are looking for more meaningful, adventure-filled, post-wedding getaways.

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Skift Travel Advisor Editor Maria Lenhart [] curates the Skift Travel Advisor Innovation Report. Skift emails the newsletter every Tuesday. Have a story idea? Or a juicy news tip? Want to share a memo? Send her an email.

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