November 5, 2019 View in browser

While it wasn't that long ago that the travel industry was struggling to find new talent, recent times have seen a flood of newcomers seeking careers as travel advisors. With their memberships swelling as a result, host agencies and consortiums are playing an increasing role in providing professional development for the new entrants — some of whom have unrealistic expectations of what it means to be a travel advisor.

As they primarily serve independent travel advisors setting up their own home-based operations, host agencies are having to fill in the gaps once provided by brick-and-mortar agencies and travel schools. Training, which once focused primarily on products and destinations, now also hones in on business skills. Networking opportunities and mentorships are also part of the mix.

The Travel Institute, which has provided certification and training since 1964, is also addressing the changing landscape, launching a new learning platform adaptable to a variety of tech devices and enhancing its certification program for frontline advisors.

All of these efforts are positive, ensuring professional standards for a new generation of travel advisors.

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Skift Travel Advisor Editor Maria Lenhart [] curates the Skift Travel Advisor Innovation Report. Skift emails the newsletter every Tuesday. Have a story idea? Or a juicy news tip? Want to share a memo? Send her an email.

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