February 5, 2019 View in browser

Has the element of surprise gone out of travel in an age where destination videos, images, and reviews are posted everywhere on social media?

Travel advisors specializing in the growing trend of mystery travel clearly think so. That's why some are making a business out of keeping trip details a secret from clients until the day of departure. While it has proven popular among some travelers who enjoy the sense of discovery, it requires advisors to carefully research their clients' preferences and travel history before making choices on their behalf.

Even then there are unforeseen challenges such as weather, requiring last-minute changes that can add up to planning an alternate trip. Skift spoke with several travel advisors engaging in this intriguing approach to travel planning about the rewards and pitfalls involved.

For more coverage of pertinent issues, click here.

Any suggestions for the coverage you would like to see are welcome. Feel free to contact me at mbl@skift.com.

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Skift Travel Advisor Editor Maria Lenhart [mbl@skift.com] curates the Skift Travel Advisor Innovation Report. Skift emails the newsletter every Tuesday. Have a story idea? Or a juicy news tip? Want to share a memo? Send her an email.

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