November 20, 2018 View in browser

While reflecting the very different styles of their parent companies, Ritz-Carlton Yacht Collection and Virgin Voyages have a similar message to travel advisors: You can sell us to your clients who don't normally take cruises. As they prepare to launch their first ships in 2020, the new cruise lines are targeting agencies with clienteles already drawn to the parent companies' respective brands.

Skift talked to the CEOs of both lines about how they will be partnering with agents and the opportunities they will have to sell their cruises to luxury travelers, whether experienced cruisers or not.

For more coverage of pertinent issues, click here.

Any suggestions for the coverage you would like to see are welcome. Feel free to contact me at mbl@skift.com.

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Ritz and Virgin Cruise CEOs Think Agents Will Benefit From Brand Clout

As they ramp up their outreach to travel advisors, Ritz-Carlton Yacht Collection and Virgin Voyages are both presenting themselves as new and different options for luxury clients. They say this means agents will be able to sell cruises to those who don't normally cruise, but who are intrigued by the brands.


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Skift Travel Advisor Editor Maria Lenhart [mbl@skift.com] curates the Skift Travel Advisor Innovation Report. Skift emails the newsletter every Tuesday. Have a story idea? Or a juicy news tip? Want to share a memo? Send her an email.

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