Things have been good for so long with travel as part of the roaring global economy, it's hard to remember those bleak days after the financial crisis that unofficially began with the Lehman Brothers bankruptcy a decade ago this past weekend. While there has been no shortage of anniversary stories recently, we felt it would be useful to have a look at travel, and how it made its way back.
Enter Senior Research Analyst Seth Borko, who never met a data set he couldn't help us all understand pretty easily at Skift. In his piece below, Borko features a series of charts — troughs and rebounds, as you will see — that serve as a great way to see which industries struggled, and which recovered more quickly. When airline stocks declined 68 percent and hotel, resort, and cruise line shares fell 74 percent, nobody was sure in those dark days if consumers would ever start spending to go places again. Of course, they have. But when times are good, it's always helpful to take a look back occasionally at how far you've come.
