Read These First
This week was about digging a little deeper into issues that have been bubbling on the surface for awhile. We first looked at the impact one hotel operator’s political campaign may be having on his hotel brand and had some bad news for him. Speaking of hotel execs, we counted up the compensation packages of hospitality’s leading earners last year (hint: go into the casino business). We also dug deeper into research about the sharing economy and came away seeing both an opportunity to grow and an over-hyped sector.
Skift Take: Trump's candidacy could turn out to be a huge — or should we say "YUGE" — challenge for the Trump travel brand.
Skift Take: Despite troubles in Macau, the usual suspects — namely gaming CEOs — took home the most money in 2015, with Wyndham’s CEO grabbing the No. 2 spot.
Skift Take: By making its destination rankings more global in scope, Cvent hopes to expand its brand identity, exposure, and reach worldwide.
Skift Take: Should hotels be as worried about Airbnb and home-sharing as headlines seem to suggest? That depends, suggests a new study from the Pew Research Center.
Skift Take: In an age where almost anything can be on-demand and every hotel company says it wants to personalize and customize hotel guest experience, why is it still so hard for us to get the exact room we want to stay in?
Skift Take: E-commerce isn't easy, but neither is building up a large audience to sell to. Facebook has a wealth of the latter, so even if it doesn't do a great job selling to its audience, it can still sell a ton of travel. On the other hand, many travel brands launched booking engines on Facebook several years ago and abandoned them for lack of use.
The U.S. Airport Mess
Please, make it stop.
Each week we invite industry leaders and thinkers into our office for a roundtable discussion about issues that matter to travel brands. Listen to this week’s sitdown with two of the smartest editors in travel and read highlights from last week’s debunking session with travel insiders.
Skift Take: The landscape for travel-focused media is changing as advertising dollars shift, social media encroaches, and the need for clicks battles the desire to inspire.
Traditional U.S. carriers are reinventing both loyalty and how they sell their seats. It’s fascinating to watch.
Chinese travelers still love their traditional methods of buying travel, but we’ve seen some growth this year on digital. We also see that the U.S. will continue to welcome steady growth from the Chinese market for the next few years.
CEOs from multiple U.S. brands look ahead at a world with lower oil prices and think they’ll be able to manage, but they are much more excited about a world where they control a greater share of their sales via direct booking channels.
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… because your week wouldn’t be complete without them.
Skift Take: Visit Dallas redeveloped its website to reflect the city's neighborhood appeal in an effort to attract more leisure travelers and extend its domestic source markets for short-term getaways.