How Airbnb sees itself matters, for many reasons it lists in its IPO documents. Fascinating read into the mind of a big disruptor in the global travel sector.

This year, as the tourism industry began to navigate through the global pandemic, destination marketing organizations (DMOs) redefined how they deliver value to the industry and community stakeholders. Read our content series below to learn how Destination Canada is leading the way with a new DMO Strategy.

To everything there is a season. And for Airbnb, that season is the third quarter.

Airbnb's secret sauce is its brand, which allowed it to buck the conventional wisdom and successfully compete against far larger incumbents. Can it maintain that direct traffic advantage if it hopes to scale?

What are the prospects of Airbnb becoming a full-service online travel agency with the ability to go head-to-head with Booking.com. We know from the S-1 statement that Airbnb isn't profitable and you can walk away from reading the massive document without great insight into so many potential growth initiatives.

Despite the Covid-19 hit, Airbnb stands above its fellow travel rivals due to its ability to continue to book sales during the crisis and turn those stays into cash flow.

We're about three weeks away from our second annual Skift Short-Term Rental & Outdoor Summit online event. Join us for this summit as we discuss the key players, map the post-pandemic landscape, consider shifts in consumer behavior, share new research, and identify the growth potential for both short-term rentals and outdoor travel companies as this landscape rapidly challenges.

Lax travel lockdowns and regulations means U.S. and North America overall was much better for Airbnb this year, but will this trend continue in years to come?

The typical Airbnb review talks up a rental's charms while overlooking vital information. The company's stock prospectus similarly skips some key details for understanding its business. But we can still infer a few things about the distribution dynamo.

The airline industry may be hobbled now, but industry leaders at the Skift Aviation Forum saw some hope. Much, of course, depends on the trajectory of the pandemic and the efficacy of vaccines. But the glory days aren't returning any time soon.

Effective vaccines are one thing. Southwest and other airlines still need to gain the trust of event planners before they can bank on recovery momentum.

You can debate about in-flight studies on the risk of spreading infection. But American Airlines at least has the hard evidence that its guest-facing workers have a reported lower infection rate than the company as a whole or than the urban areas where they tend to work. That bodes well for a business travel rebound.

In spite of a rise in holiday flight cancellations, United Airlines remains confident for the long-term return of business and international travel — there is pent-up travel demand and the airline has had success with its early pre-flight testing programs. Still, even with a vaccine on the horizon, the airline remains cautious.

You know times are tough when a domestic airline with strong leisure roots like Southwest Airlines is in danger of breaking a half-century tradition of no layoffs or furloughs.

There's a fascinating difference of opinion between the top bosses of Air France and Ryanair on competitiveness, fairness, and the value of testing at airports.