Booking Holdings dominated the news this week thanks to a confluence of events. First, Executive Editor Dennis Schaal wrapped up a multi-year project telling the story of the Priceline acquisitions that created Booking.com. We are calling it "travel's greatest acquisition," and we back that up with an exhaustively reported oral history. It's a great long read (18,000 words to be precise) for the weekend.
As if to shift attention from past to present, Booking Holdings announced — on the very day the oral history went live — that it would buy Australia's HotelsCombined. Analysts don't know quite what to make of the acquisition, but one thing is for sure: The company that emerged from those deals back in 2004 and 2005 is now a travel industry giant that demands attention.
P.S. Speaking of emerging companies that demand attention, we think you'll enjoy reading our CEO's annual post-retreat letter about Skift team culture.