Carnival is facing two unprecedented crises: Lost revenue from the complete cessation of its cruising operations and an optics nightmare that puts the future of cruising's popularity in genuine doubt.

Join us for our second online summit — Travel's Path Forward: Startups and Investors on April 14. The event will feature Skift editors in conversation with leaders in the industry to dive into the key challenges, crisis management, and solutions needed for the travel startup ecosystem. Registration is open, so book now!

If the impact of coronavirus gets worse, and if the company doesn't tap any additional borrowings, Booking Holdings probably has enough money to pays its obligations until the second half of 2021 — but it can't guarantee that will be the case. This has potential chilling implications for weaker competitors, let alone tens of thousands of smaller businesses that will likely be long gone by then.

In most cases it's too soon to lock in future rates. But for those with creative minds, there are gains to be made in figuring out what might happen next.

U.S. economy extended stay hotels continue to see relatively strong performance levels during the coronavirus downturn, while offering rooms for emergency services could maintain numbers from dipping as the crisis continues.

Now more than ever, the travel industry needs to rethink, reenvision, and redesign what the future will look like. The Skift IDEA Awards (Innovation, Design + Experience Awards) shines a spotlight on bold ideas, smart brand initiatives, and courageous leaders driving the industry forward.

Kevin O'Malley has joined forces with the biggest agencies in a new lobbying group, but with the virus escalating, it's not guaranteed they'll be able to bend the ear of Washington.

Love it or hate it, you can hardly blame Airbnb for a deflated valuation, although not all of the plunge is coronavirus-related. The pain that is infecting travel and other companies at this moment is boundless.

There is simply no historical precedent for what the tourism marketing industry is currently going through. Some argue that makes it a perfect time for the industry to reinvent itself.

Airbnb opened up the mainstream travelers to a whole new way to travel. That is an achievement no one can take away from them. Even in these bad times, it has a chance to build out its bigger promise here.

It's hard to expect a V-shaped rebound for the hotel industry, but improvements to coronavirus testing could accelerate the L-shaped recovery, anticipates Jon Bortz, the CEO of a large hotel ownership group.