---
title: Skift Newsletter 2021
---

| Weekly Newsletter |
| --- |
| April 17, 2022 View Online Top Stories Google Selects Prince Harry-Backed Travalyst for Emissions Data on Flight Searches With the search engine also publishing the methodology and framework for other travel sellers to adopt, there's a greater chance that carbon emissions data will eventually become standardized, and less confusing. But there's still a long way to go. 3 Ways Visual Storytelling Boosts Your Destination Marketing Strategy Sponsored by CrowdRiff As travel returns, destination marketing organizations are looking for new and innovative ways to connect with potential visitors. In this video, Dan Holowack, co-founder and CEO of CrowdRiff, shares why leveraging visual stories across the web is both a powerful marketing strategy for destinations and a popular channel for travelers seeking unique experiences. LEARN MORE Trains Offer New Promise in Europe’s Quest to Cut Aviation Emissions European airlines and authorities are eager to tap rail links to replace short flights on the continent. But a recent air-rail connection in Paris showed the limits of the partnerships that take a lot more than will power to make work and, more importantly, woo travelers. How Frontier Notches a Win-Win No Matter the Fate of JetBlue’s Spirit Bid JetBlue's surprise bid for Spirit could derail Frontier's deal with the discounter. Losing a tie-up with Spirt may sound like bad news for Frontier, but here's why it will still be a win. Startups Are Turning Hotels and Rentals Into Shops for Retail Goods Weirdly, airlines are the upselling masters. But spacious hotels and short-term rentals have much more to cross-sell to travelers than any flying tin cans have. Calling all consumer brands and local artisans: Here's the new "product placement." The Great Merging Meets the Future of Lodging We're headed to NYC on May 11-12 to host the first hospitality conference addressing the "great merging" of accommodations — the blending of short-term-rentals and traditional hotel stays — on one platform. From longstanding brands like Marriott International and MCR, to newer players like Sonder and even real estate investing companies, we'll have inspiring leaders from every corner of the worldly sector. LEARN MORE Marriott Says Loyalty Program Driving New Wave of Growth in Asia Even as uncertainty continues to weigh on travel plans, Marriott is offering personalized experiences through its loyalty program in Asia. The hotel chain currently has more than 55 million Marriott Bonvoy members in Asia Pacific. Europeans Plan to Vacation and Fly at Record Levels This Summer Backyard tourism continues to dominate as predicted — most Europeans will stick even closer to home this year. But their increased preference for air travel versus train, according to the report, is concerning and comes just as the European Union aims to crack down on emissions. Skift Pro > Vanilla Latte Did you know that the average American spends roughly $10-$11 on Starbucks every week? What if we told you for half that price, you can get unlimited access to Skift's award-winning journalism and virtual events? Take advantage today and get an additional 20% off your first year with code GOPRONOW. (Offer cannot be applied retroactively to existing subscriptions, nor can it be combined with any other discounts). LEARN MORE Editor's Picks Israel Red Sea Resort City Draws Scrutiny for Paying Airlines a Subsidy to Come Keen to feature the resort city of Eilat in the international tourism map, Israel has reintroduced the plan that allows airlines to avail $65 subsidy for every arriving passenger. However, it may take more than this for the government to woo tourists to the expensive city. Philadelphia’s New Tourism Campaign Advances Close-To-Home Strategy Tourism marketing from destinations that continue to prioritize their resident communities are likely to build a more resilient future. If Visit Philadelphia keeps applying that lesson past the pandemic years, it's likely to pay off long term. Why Private Equity Firm Certares Is Dabbling in Travel Venture Investing Chantal Noble Haldorsen appears to be one of the rising stars of travel tech investing. Savvy entrepreneurs will note her insights. For Gmail users: If you are using the tabbed inbox, Skift emails may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab. You received this email because you are subscribed to Skift Weekly Review Newsletter from Skift. Twitter Facebook LinkedIn 35 W 31st St.,  Frnt 1,  New York,  NY  10001  USA |
| If you'd like to unsubscribe from this email, click here If you'd like to receive fewer emails, click here If someone shared this email with you and you would like to subscribe, visit our newsletters page on Skift |