With the search engine also publishing the methodology and framework for other travel sellers to adopt, there's a greater chance that carbon emissions data will eventually become standardized, and less confusing. But there's still a long way to go.

As travel returns, destination marketing organizations are looking for new and innovative ways to connect with potential visitors. In this video, Dan Holowack, co-founder and CEO of CrowdRiff, shares why leveraging visual stories across the web is both a powerful marketing strategy for destinations and a popular channel for travelers seeking unique experiences.

European airlines and authorities are eager to tap rail links to replace short flights on the continent. But a recent air-rail connection in Paris showed the limits of the partnerships that take a lot more than will power to make work and, more importantly, woo travelers.

JetBlue's surprise bid for Spirit could derail Frontier's deal with the discounter. Losing a tie-up with Spirt may sound like bad news for Frontier, but here's why it will still be a win.

Weirdly, airlines are the upselling masters. But spacious hotels and short-term rentals have much more to cross-sell to travelers than any flying tin cans have. Calling all consumer brands and local artisans: Here's the new "product placement."

We're headed to NYC on May 11-12 to host the first hospitality conference addressing the "great merging" of accommodations — the blending of short-term-rentals and traditional hotel stays — on one platform.

From longstanding brands like Marriott International and MCR, to newer players like Sonder and even real estate investing companies, we'll have inspiring leaders from every corner of the worldly sector.

Even as uncertainty continues to weigh on travel plans, Marriott is offering personalized experiences through its loyalty program in Asia. The hotel chain currently has more than 55 million Marriott Bonvoy members in Asia Pacific.

Backyard tourism continues to dominate as predicted — most Europeans will stick even closer to home this year. But their increased preference for air travel versus train, according to the report, is concerning and comes just as the European Union aims to crack down on emissions.

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Keen to feature the resort city of Eilat in the international tourism map, Israel has reintroduced the plan that allows airlines to avail $65 subsidy for every arriving passenger. However, it may take more than this for the government to woo tourists to the expensive city.

Tourism marketing from destinations that continue to prioritize their resident communities are likely to build a more resilient future. If Visit Philadelphia keeps applying that lesson past the pandemic years, it's likely to pay off long term.

Chantal Noble Haldorsen appears to be one of the rising stars of travel tech investing. Savvy entrepreneurs will note her insights.